OKX is a Seychelles-based cryptocurrency and derivatives exchange. The platform was founded in 2017 by Star Xu. The platform is owned by OK Group that also owns crypto exchange Okcoin. The exchange is innovative since it has advanced financial offerings with cutting-edge crypto trading all available to millions of users globally in over 180 regions. Utilizing the exchange, users can trade hundreds of tokens and trading pairs on a platform that allows for spot trading, margins and derivatives markets. The OKX exchange supports P2P trading services where users can buy and sell derivatives in a manner that is faster, better and stronger than your average exchanges.
Manchester City on the other hand is an English football club that play at the English premier league. The football club has a huge following among football fanatics globally and has won numerous trophies in the premier league over several years.
OKX and Man City have recently formed an alliance that is set to leverage the best from both sides to offer a new web3 experience. This alliance is set to roll out an immersive fan experience dabbed ” Train Like Dias”, a first of its kind in OKX’s collection. This metaverse experience features Man City player and OKX ambassador, Reuben Dias. The feature will allow fans to learn from Dias’s favorite training techniques while receiving coaching and performance tips. Reuben Dias is an accomplished player who won the Premier League Player of the Season award in the 2020/21 Premier League season. Reuben has played for Man City since 2020 in the defensive layer where he has added immense value through his defensive skills.
OKX has a one of a kind virtual metaverse ecosystem called OKX Collective that allows fans to dive into web3 firsthand while gaining access to exclusive content from Man City players like Alex Greenwood, Reuben Dias, Jack Grealish and Ilkay Gundogan.
Dias has lauded the project while expressing his enthusiasm and contentment for the unique opportunity. He also commented that the OKX Collective is a unique way that will bring about fan interactions among themselves and with their favorite players. Dias also revealed that through the metaverse, fans will have a firsthand glimpse of how he prepares for matchday and improve their skills.
The Global Chief Marketing Officer at OKX, Haider Rafique, unloaded his thoughts about the unique opportunities that come with web3. He further said that, the “Train Like Dias” feature will create an experience that will bring Reuben Dias closer to his fans in yet another use case of technology. He also hinted that OKX Collective is just getting started as the platform can not wait to add more Manchester City players to the platform.
The platform will curate different experiences for different players based on their style of playing and personal interests. This tailored experience will include exclusive training content, music and NFT-based digital experiences. Coveted prizes can also be won by entering competitions . These prices include passes to team training events and matchday tickets. The OKX Collective is live to the public and users can start utilizing it to get real insights in to the careers of world class professional footballers.
